Privacy Policy

How We Collect and Use Information

We collect the following types of information about you:

Information you provide us directly:

We ask for your e-mail address when you subscribe to receive Atlas Heavy’s e-newsletter, or if you correspond with us we also receive your name. We may also retain any messages you send through email, and may collect information you provide in emails or forms you fill out on our website. We use this information to operate, maintain, and provide to you the features and functionality of our website.

Analytics information:

We may directly collect analytics data, or use third-party analytics tools and services, to help us measure traffic and usage trends for our website. These tools collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving our website. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

Cookies information:

When you visit our website, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Atlas Heavy help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use our website (e.g., the pages you view, the links you click and other actions you take on our website), and allow us to track your usage of our website over time. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of our website may not function properly if the ability to accept cookies is disabled.

Log file information:

Log file information is automatically reported by your browser or mobile device each time you access our website. When you use our website, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on our website, domain names, landing pages, pages viewed, and other such information.

Clear gifs/web beacons information:

When you use our website, we may use clear gifs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. The information is allows for more accurate reporting and improvement of our service.

Device identifiers:

When you access our website by or through a mobile device (including but not limited to smart-phones or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Atlas Heavy. A device identifier may convey information to us about how you browse and use our website. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through our website. Some features of our website may not function properly if use or availability of device identifiers is impaired or disabled.

Commercial and marketing communications:

We use the information we collect or receive, such as your email address, to communicate directly with you. We may send you emails containing newsletters. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of our website, technical and security notices). You may not opt out of service-related emails.

Use of certain service type information we collect about you:

We use or may use cookies, log file, device identifiers and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our website; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you efficiently access your information after you sign in; (g) to provide advertising to your browser or device, and (h) automatically update the Atlas Heavy application on your mobile devices.

Sharing of Your Information

We will not rent or sell your information into third parties outside Atlas Heavy and its group companies (including any parent, subsidiaries and affiliates) without your consent.

What happens in the event of a change of control:

We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content and other user information related to our website may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.

Instances where we are required to share your information:

Atlas Heavy will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use or to protect the security, quality or integrity of our website; and/or (c) to exercise or protect the rights, property, or personal safety of Atlas Heavy, our Users, or others.

How We Store and Protect Your Information

Storage and Processing:

Your information collected through our website may be stored and processed in the Hong Kong or any other country in which Atlas Heavy or its subsidiaries, affiliates, or service providers maintain facilities. Atlas Heavy may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Atlas Heavy or its parent, subsidiaries, affiliates, or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

Keeping your information safe:

Atlas Heavy cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through our website. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Atlas Heavy, at all times. However, we cannot ensure or warrant the security of any information you transmit to Atlas Heavy or guarantee that information on our website may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the Atlas Heavy Service, such as social networks. Atlas Heavy is not responsible for the functionality or security measures of any third party.

Compromise of information:

In the event that any information under our control is compromised as a result of a breach of security, Atlas Heavy will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.